One day of spring this week – that’s it then is it?? And what the hell hapened to February – done and dusted already!
A big thanks to everyone who came down ot our 6th brithday at Juno in Shoreditch on Monday. Lots of old and new faces and a good mix of people with a lovely smattering of tech companies. Thanks for all of the lovely messages we had the next day – roll on the next 6 years.
It’s been a crazy busy week here and we’ve lots to tell you but we’re going to keep it brief today.
So, after months of planning and consultation, we are incredibly proud to be able to announce the launch of FM First Monday’s Mentoring scheme supported by UK Music and the PRS for Music Foundation.
The scheme is a first for us and we are very grateful for the help and support we’ve had from Dot, Lorna and Jo and everyone at UK Music, Vanessa, Laura and James and everyone at the PRS for Music Foundation, Jo McNeill in Liverpool and last but by no means least Rosie.
If you’ve applied for a place on the scheme, we are still working through all of the applications and you will hear in the coming weeks so please bear with us.
The launch will take place on TUESDAY 9th April – the first Monday is Easter so we have had to move the date. We’re grateful also to the guys at mewe360 for offering us their space and providing refreshments.
We will once again be operating a ballot system as we have to reserve spaces for key people so here’s what you need to know and do if you’d like to apply.
APRIL FM – FM First Monday Mentoring Scheme Launch
Tuesday 9th April from 6.30pm
At the offices of MeWe360
c/o Ingenious Media
3rd floor, 15 Golden Square
Tickets are available here. PLEASE NOTE – we will once again be operating a ballot system as we have to reserve spaces for key people so even after you’ve applied here for a ticket, YOU MUST WAIT FOR A CONFIRMATION EMAIL FROM US TO SAY YOU ARE ON THE LIST.
The only thing we really want to say today is that if you’re heading to SXSW, we’ll see you in Austin.
Two panels you might be interested in are;
Ask Uncle Sam: All about the US market
Date: Wednesday 13th March
Place: Room 11AB Austin Convention Centre
This panel will take place as part of SXSW’s official programme but has been organised by UK Trade & Investment and its music partners. Top US industry experts will be quizzed about the burning issues relating to breaking the States.
The questions will be posed by a respected UK industry representative with hands-on experience of trying to crack the US market and the questions have come from companies just like you. This panel is essential viewing for companies wanting to learn more about the US music sector.
Brands Are Music Fans Too, Not Just Pots Of Cash
Day: Friday, March 15
Time: 12:30-1:30 PM
Place: Room 15 Austin Convention Centre
As brands have an increasingly prominent presence in music activity, we look at how partnerships succeed and fail. There was a time when artists working with brands was seen as a sell out. And to be fair, many of the early sponsorship deals were badly planned and executed – Duffy and Diet Coke anyone? Promoters too, have not always managed to marry live music with brands in a way that works for the artist and the audience.
Often, brands would identify a music property, partner up and then expect the property to make concession and changes to fit with the brand requirements. Essentially, they wanted to change what worked in the first place. But, over time, music and brands have learnt to work more closely without compromising their integrity. And many partnerships now deliver outstanding value for the brand, the band and the fan.
Rumour is that the weather is going to be hot again so pack your sunnies and SPF 15 and we’ll see you at one of the many gigs, panels or parties.
Sybil, Joe and Fiona